WEBSITE COPY

Your website is the shop window to online consumers. So the copy needs to be clear, concise and persuasive. Not salesy.

I will write webpages that are engaging, SEO friendly and thoroughly proof-read.


BLOG POSTS

More than 2 million blogs are published every day. In a world dominated by how to’s and listicles, you need to craft content cuts through, providing your audience real value – and ranking top in Google.

Fortunately, SEO optimised writing is my forte. As is researching and drafting authoritative content on a range of topics.


EMAIL CAMPAIGNS

According to Experian, personalised marketing emails received 29% higher open rates and 41% higher click-through rates than those other generic snore-fests that clog your inbox.

Everybody’s busy. For your email to stand out in the inbox requires a killer headline that cannot be ignored. I know how to create audience-focused email copy that prompts action.


VIDEO SCRIPTs

Video is hot. It’s everywhere. It’s many people’s go-to source of information before they’ve read a word of written text.

Whether it’s an animation or video testimonial, I will craft a compelling script that brings your story to life.


TONE OF VOICE GUIDELINES

Consumers expect brands to talk in a consistent tone of voice, but this can be challenging to accomplish across a range of digital and print communications.

I will create guidelines that reflect your brand personality, featuring real-life examples to demonstrate what’s right and wrong.